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Store address, currency, tax, and selling location

Tax and currency mistakes are expensive to unwind. Set selling and shipping locations, how prices display, and whether you use automated tax services before you import hundreds of SKUs.

10 min read WordPress & WooCommerce

Before you start

  • WooCommerce installed
  • Know your business registration country and tax obligations

WooCommerce → Settings → General

Set selling location(s) and default customer location (shop base or geolocation).

Choose currency and thousand/decimal separators to match your market (e.g. EUR with comma decimals in RO/EU storefronts).

Enable taxes and pick display mode

Check “Enable taxes” if you must collect VAT/sales tax.

Decide whether catalog prices are entered inclusive or exclusive of tax — B2C EU shops often use prices including VAT.

Official WooCommerce tax docs: https://woocommerce.com/document/setting-up-taxes-in-woocommerce/

Standard and reduced rates

WooCommerce → Settings → Tax → Standard rates: add country, rate %, and tax name (e.g. VAT).

Use additional tax classes for reduced rates (food, books) if your accountant requires them.

For EU cross-border B2C, investigate OSS/IOSS with a tax professional — plugins can help calculate but do not replace advice.

Optional: automated tax services

WooCommerce Tax (powered by TaxJar) or similar extensions automate US/EU rules when configured with nexus data.

If you stay manual, document rate tables and review them quarterly.

Verify prices on the storefront

Open a product as a customer in your country and in a foreign country (VPN or shipping test) to see tax lines on cart and checkout.

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